Waggener Edstrom Picks Up Yankee Group Business
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Waggener Edstrom Picks Up Yankee Group Business

Yankee Group, a leading source of insight and counsel for builders, operators and users of connectivity solutions, has selected Waggener Edstrom Worldwide as its agency-of-record. WE will help share the Yankee Group’s “Anywhere Connectivity” vision with a global audience.

Paul Holmes

BOSTON—Yankee Group, a leading source of insight and counsel for builders, operators and users of connectivity solutions, has selected Waggener Edstrom Worldwide as its agency-of-record. WE will help share the Yankee Group’s “Anywhere Connectivity” vision with a global audience.

 

"We were impressed by WE’s innovative and strategic communications program, as well as the team’s understanding of our stakeholders,” says John Jacobs, Yankee Group senior vice president of marketing and product management. “We believe the value of partnering with Waggener Edstrom Worldwide will provide a fresh approach to communicating Yankee Group’s unique and specialized focus on connectivity issues that impact the global business environment.”

 

Waggener Edstrom Worldwide will deploy its Innovation Communications methodology to create a global dialogue that highlights the worldwide demand, impact and drivers of the “Anywhere Connectivity” vision.

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