HONG KONG—Waggener Edstrom Worldwide has promoted Adrian Lau (pictured), previously head of the Hong Kong consumer team, to Greater China consumer lead, commuting between Hong Kong and Shanghai.
Lau has worked with some of the world’s leading consumer brands, from Audemars Piguet and Furla, to LG Electronics and Samsung and will collaborate with the teams to further strengthen and grow the agency’s consumer portfolio across the borders.
At the same time, Beijing-based Carolyn Chen has been promoted to account director, and will continue to manage key consumer and corporate accounts.
In Hong Kong, Emma Richards has been promoted to vice president, global alliances, providing strategic counsel to Greater China clients, and continuing to enhance the agency’s network of global alliances.
In Singapore, Carolyn Camoens has taken over the reins as general manager and will oversee the agency’s operations and growth of the local office. Supporting Camoens is Peter McFeely, who will assume responsibilities as the new digital lead for Singapore.