Ware Stepping Down at Coke: Tuggle Gets Expanded Role
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Ware Stepping Down at Coke: Tuggle Gets Expanded Role

Carl Ware, the highest-ranking African-American executive at Coca-Cola, is stepping down as executive VP of global public affairs and administration, the job he returned to a little more than a year ago.

Paul Holmes

ATLANTA, December 17—Carl Ware, the highest-ranking African-American executive at Coca-Cola, is stepping down as executive vice president of global public affairs and administration, the job he returned to the company to take over a little more than a year ago. Ware will retire at the end of next year to devote more time to civic and social causes, although he will continue as a senior advisor on strategic and policy issues to Coca-Cola chairman Douglas Daft.
 
“Doug Daft asked me to delay my retirement to right the ship: to recast the business strategy for the company, improve diversity and help build model citizenship ... into the business system,” Ware told reporters. “We got those things done, and it’s time for me to go on to do some things I’ve been looking forward to doing.” Ware is a former president of the Atlanta City Council and will be chairman of the Metro Atlanta Chamber of Commerce next year.
 
Ware resigned from the company after a management reshuffle under former chairman Douglas Ivester resulted in an apparent demotion but was lured back by Daft to head the company’s public affairs operations and to co-chair the company’s diversity advisory council. His return was seen as critical at the time the company was in the middle of the heated class-action racial discrimination lawsuit. The suit has since been settled and Coca-Cola recently found itself on Fortune magazine’s list of the best companies for minorities.
 
“Coca-Cola is a better place because of Carl’s contributions during his distinguished career,” says Daft. In addition to his recent work on diversity, Daft cited Ware’s role “as the architect of our strategy to disinvest from South Africa in 1986.”
 
Clyde Tuggle, currently the company’s vice president and director of communications, will take over Ware’s responsibility for public affairs, while Deval Patrick, general counsel, will take over his administrative responsibilities and Ingrid Saunders Jones, senior vice president of external affairs will become co-chair of the company’s diversity advisory council.
 
Tuggle took over the communications function in November, replacing Charles Holleran, the company’s chief communications officer, who left in July. He had recently served as director of operations development in central Europe, and regional manager for Austria and was previously executive assistant to then chairman Robert Goizueta.
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