NEW YORK—Apparel company Warnaco has named Kaplow as agency of record for its Warner's and Olga brands. This client win is an expansion of Kaplow's robust retail and fashion practice area. Kaplow’s objective is to build credibility for bras as part of a total look – style from head to toe that always starts underneath.
Warnaco, based in New York, is known for its brands in the intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear, and accessories categories. Kaplow’s focus will be on the Warner’s and Olga brands of bras.
In its program for Warnaco, Kaplow will focus on creating conversations with editors, influencers and consumers directly around the intimate apparel brands and the experience of shopping for a bra. Kaplow will elevate and educate the experience and factors that influence bra shopping, emphasizing the Warner’s and Olga signature differentiators in the marketplace.