BALTIMORE—Warschawski has been retained as U.S. agency of record by Innovation Norway, the Norwegian state-owned company that promotes the country of Norway’s industry and tourism abroad. Innovation Norway employs more than 700 people and was formed in 2004 to replace the Norwegian Tourist Board, the Norwegian Trade Council, the Norwegian Industrial & Regional Development Fund and the Government Consultative Office for Inventors.
Warschawski has previously worked with Innovation Norway on a project-basis to execute brand-centric communications campaigns. As Innovation Norway’s agency of record for the U.S., the firm is responsible for leading integrated marketing and public relations activities to promote travel and tourism to a national audience. In addition, Warschawski will work with Innovation Norway on separate special projects throughout the year that will raise awareness for Norway’s architecture, design, culture and business practices.
“Norway is continually working to educate Americans about the beauty of our Scandinavian country, from the benefits of traveling to Norway to its nature-based lifestyle and its governmental policies,” sats Kristin Dahle, regional director, Americas, Innovation Norway. “We are extremely pleased with the results we have gained from working with Warschawski. We are excited to extend our relationship with Warschawski through 2009.”