Warschawski Picks Up Gore-New Balance Joint Venture
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Warschawski Picks Up Gore-New Balance Joint Venture

Warschawski has been tapped by W.L. Gore & Associates, maker of the Gore-Texbrand, and New Balance Athletic Shoe to execute a cooperative national marketing program to build excitement for and drive sales of the New Balance 1520 multi-sport shoe with Gore-Tex fabric technology.

Paul Holmes

BALTIMORE—Warschawski has been tapped by W.L. Gore & Associates, maker of the Gore-Texbrand, and New Balance Athletic Shoe to execute a cooperative national marketing program to build excitement for and drive sales of the New Balance 1520 multi-sport shoe with Gore-Tex fabric technology. 

 

For the launch of the shoe, Warschawski will execute a multi-faceted retail campaign titled, “One Shoe…Unlimited Adventures,” which will include several creative design elements focused on promoting the brands’ partnership, the features and benefits of the new shoe and participation in contests and in-store events.

 

The firm will create and execute contest elements for consumers and retails sales associates at seven retailers and is responsible for developing national print and online advertisements, a co-branded website and point of purchase materials.

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