Washington Convention Center Picks PR Team
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Washington Convention Center Picks PR Team

The Washington Convention Center Authority has awarded a one-year $400,000 contract to a public relations team that includes the D.C. office of global PR firm Porter Novelli, and the Walker Marchant Group.

Paul Holmes

WASHINGTON, D.C., December 21—The Washington Convention Center Authority has awarded a one-year $400,000 contract to a public relations team that includes the D.C. office of global PR firm Porter Novelli, and the Walker Marchant Group, a boutique agency launched by former Weber Shandwick executive Ann Walker Marchant.
 
The two firms beat out 18 competitors to promote the new 2.3 million square foot Washington Convention Center, which will open in spring 2003.
 
According to Lewis Dawley, the authority’s general manager and CEO, “The PN/WMG team has deep roots in Washington, and that is important to us. This team has exceptional experience in the hospitality marketing arena as well as a deep understanding of how to market and brand facilities like the new convention center.”
 
Porter Novelli will primarily handle the marketing, creative and advertising portions of the project, while the Walker Marchant Group will handle public relations, public affairs and community relations.
The Walker Marchant team will include senior vice president Leslie Doggett, former deputy undersecretary for tourism at the U.S. Department of Commerce and former director of tourism for New York City.
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