LOS ANGELES—Water Pik has selected GolinHarris to lead consumer communications and media relations for its Waterpik oral health business unit. The account will be led by Jennifer Baker-Asiddao, senior vice president, in the agency’s Los Angeles office.
“We chose GolinHarris for its extensive communications experience, the great results it has achieved in recent years, and because it showed passion for our oral care business,” says Jay McCulloch, vice president of global marketing for Water Pik oral health products. “This partnership signals our determination to increase consumer awareness of Water Pik’s new line of dental water jets and the benefits they can provide for people who don’t like to floss.”
Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik brand name.