NEW YORK—Cathy Constable, vice president for marketing communications and brand management, has left AT&T, with former investor relations and public relations chief Connie Weaver taking over her responsibilities.
Constable, who supervised AT&T’s $800 million advertising budget, spearheaded the telecom giant’s “Talk is good” campaign, created by Y&R. Now Weaver, who was named executive vice president of public relations and brand management in September of 2002, will become executive vice president for public relations, marketing communications and brand and will manage a new ad campaign designed to reposition AT&T as “The World’s Networking Company” as well as a consumer effort urging consumers to “come together with &.”
The new campaign is an attempt to “try to shed the image that we’re just a long-distance company, just a voice company,” says Weaver. “AT&T is an advanced technology company.”
Before joining AT&T in 1996, Weaver held leadership positions with responsibility for investor relations and financial communications for Microsoft and MCI Communications. She spent 10 years at McGraw Hill, in a number of management positions including product management, marketing, and corporate planning, and where she became executive director for a unit of Business Week.