ST. PAUL—Scott Meyer, most recently chief strategy officer at Weber Shandwick Worldwide, has joined Lawson Software in the newly created position of chief marketing officer.
As chief marketing officer, Meyer will be responsible for raising Lawson’s profile in the enterprise applications marketplace and driving business development in the service sector industries Lawson targets for its products and services. He will report to Lawson president and chief executive officer Jay Coughlan.
“Scott brings Lawson broad and deep experience in helping companies use marketing and communications strategies to act on their growth opportunities,” said Coughlan. “His expertise in developing and implementing game-changing communications and marketing strategies will help us build on Lawson’s past successes as we continue to grow our business.”
Meyer was a founding partner of the Minneapolis public relations agency Mona Meyer McGrath & Gaviin, which he helped build into the region’s leading independent public relations firm before its sale to what was then Shandwick International. He rose to chief executive at Shandwick, and was named chief strategy officer after its mergers with The Weber Group and later BSMG Worldwide.
During his agency tenure, Meyer has served as senior counsel to leading corporations and organizations including General Electric, Coca-Cola, General Motors, McDonalds and the National Collegiate Athletic Association. He helped found Shandwick’s Seattle office to serve Microsoft in 1996. He has also served as a senior communications officer for Piper Jaffray Companies, International Multifoods, U.S. Bancorp and Control Data Corporation.
“This is a great opportunity at a great time,” said Meyer. “Lawson is a strong challenger to the major brands in the enterprise applications market. Now is the time for Lawson to become much more assertive about what it stands for in the marketplace and the compelling value it delivers to customers. I look forward to helping make that happen.”