SYDNEY—Weber Shandwick has recruited Elke Pascoe as head of a new and broader lifestyle practice in Australia, including responsibility for the agency’s existing leading brand relationships in the consumer space and for extending the offer to other markets in the Asia-Pacific. The firm has also appointed Carly Herrig as head of corporate, taking charge of the agency’s business communications unit.
Pascoe was formerly head of lifestyle at Edelman, Australia, where she led some of that agency’s most significant client relationships including Reckitt Benkiser, Johnson & Johnson Consumer, Etihad Airlines and The Wrigley Company. Prior to joining Edelman, she established her own public relations and events marketing agency in Ireland where she worked extensively with a number of high profile youth oriented brands including Coca-Cola.
Herrig, a six year Edelman veteran, returns home to Australia having co-led corporate operations in Chicago, where she was responsible for Edelman’s long-standing Motorola relationship and other key strategic initiatives within the business.