LONDON—Global public relations giant Weber Shandwick Worldwide and French newcomer Agence Elan were among the big winners at the sixth annual EMEA region SABRE Awards dinner, held last week at the Round House in Camden.
Weber Shandwick took home an industry-best seven SABRE trophies for its work on behalf of clients ranging from Boeing, Microsoft and Vattenfall to the U.K.’s Equality & Human Rights Commission, which won two awards and was named a finalist for the Platinum SABRE for the best public relations programme of 2009. But that award went to Agence Elan and its client L’Oreal, for a centenary celebration that included 100 corporate responsibility initiatives around the world. The same campaign won the SABRE for the Best Pan-European Programme, while Elan also was named the French Consultancy of the Year.
Among the other top awards, there was recognition for Fleishman-Hillard as EMEA Consultancy of the Year, and for Herbert Heitmann of Shell, Angus Maitland of U.K. financial communications consultancy Maitland, Jean-Leopold Schuybroek of Interel in Brussels, and Ian Wright of Diageo, all of whom took home SABRE Awards for Individual Achievement.
Other multiple winners include U.K. consultancy Blue Rubicon and Swedish firm Prime PR, both of whom picked up four SABREs in addition to Consultancy of the Year trophies; and multinational agencies Edelman, Hill & Knowlton and Ketchum Pleon (three campaign SABREs each). Burson-Marsteller, Cohn & Wolfe, Fleishman-Hillard, Frank PR, Kaizo, Mannov, Ogilvy Public Relations, The Skills Group and Unity each took home two campaign awards.
The event was attended by a record 750 professionals from 22 markets across the EMEA region.