Weber Shandwick And Genesis Burson-Marsteller Top List Of SABRE India Finalists

NEW DELHI--Corporate Voice Weber Shandwick and Genesis Burson-Marsteller topped the list of firms whose work is shortlisted for the inaugural 2013 SABRE Awards India, which will be presented at the Pullman Hotel in Gurgaon on July 26.

Clients of Weber Shandwick have nine campaigns among the finalists, while Genesis Burson-Marsteller clients accounted for seven. Four firms - Avian Media, Integral PR, Text 100 and The Practice - had six campaigns shortlisted, while there were multiple nominations for numerous other firms, including Edelman, IPAN Hill + Knowlton and Perfect Relations (five each), and Aim High Consulting (four).

The awards were judged last week in New Delhi by a jury comprised of numerous heavyweights from India's PR industry.

2013 GOLD SABRE NOMINEES

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

COMPANY OF THE YEAR
Mahindra Group
UAE Exchange, India

SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

Germany and India 2011-2012: Infinite Opportunities
Goethe-Institut and Max Mueller Bhavan with Avian Media

Lenovo IdeaPad Yoga
Lenovo with Text 100

P&G India Shave India Movement
P&G with Corporate Voice Weber Shandwick

Patel Realty India
Patel Realty India with Waggener Edstrom Worldwide

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Revitalizing Consumer Education & Research Center’s public image
Consumer Education and Research Center with Simulations Public Affairs Management Services

GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogoy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

PRACTICE AREA CATEGORIES

MARKETING TO CONSUMERS (EXISTING PRODUCT)
Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice

Cheer for Champions
P&G India with Corporate Voice Weber Shandwick

Evernote - The Perfect Human Memory Extension App
Evernote with 20:20 MSL

Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Snickers New TVC
Snickers / Mars Chocolate with Integral PR

MARKETING TO CONSUMERS (NEW PRODUCT)
HP India Youth Campaign
HP India with Edelman India

Launch of Amish Tripathi’s Concluding Book of the Shiva trilogoy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication

Say Ola!
Olacabs with Aim High Consulting

Lenovo IdeaPad Yoga
Lenovo with Text 100

BUSINESS-TO-BUSINESS MARKETING
Fitter through Play
EduSports with Aim High Consulting

From 5,000 to 12,000 SME members in less than a year!
Power2SME with IPAN Hill+Knowlton Strategies

Vserv B2B technology campaign
Vserv.mobi with Text100 Global Communications

CORPORATE IMAGE
Lenovo India - Corporate Campaign
Lenovo with Text100 Global Communications

Moms for Playgrounds
P&G India with Corporate Voice Weber Shandwick

2012 - The Year in Review
Mahindra Group

CRISIS/ISSUES MANAGEMENT
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis
Uninor with Perfect Relations

PUBLIC EDUCATION
Enabling Change - Nicorette's Quitline
Nicorette with The PRactice

Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

FINANCIAL COMMUNICATIONS
Driving financial awareness among Indian urban women
HDFC Life

Let's Talk Money
Right Horizons with Aim High Consulting

EMPLOYEE COMMUNICATIONS
Smiles To Go Before We Sleep
Flipkart with Aim High Consulting

Engaging Employees Through A Challenging Transition
Quintiles India with Quintiles Research (India) Private Limited

CORPORATE SOCIAL RESPONSIBILITY
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations

Using Education to Bridge Barriers
Huawei Technologies with Corporate Voice Weber Shandwick

Leading the way in educating underprivileged children
P&G India with Corporate Voice Weber Shandwick

MEDIA RELATIONS
Bajaj Auto RE60: Creating a new category of automobiles
Bajaj Auto Ltd with Ketchum Sampark

Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice

Infosys Science Prize - Mainstreaming science and research
Infosys Science Foundation with The PRactice

Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

SOCIAL MEDIA CAMPAIGN
Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller

How eBay India Dominated Twitter on Raksha Bandhan
eBay India with MSL India

Tweeting a la Mode
Fashion Design Council of India with Corporate Voice Weber Shandwick

SPECIAL EVENT
Change the Game
Pepsi with Genesis Burson-Marsteller

Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller

Coke Studio India – Establishing India’s biggest fusion music platform
Coca-Cola India with Perfect Relations

Germany and India 2011-2012: Infinite Opportunities
Goethe-Institut and Max Mueller Bhavan with Avian Media

INDUSTRY SECTOR CATEGORIES

CONSUMER PRODUCTS/SERVICES
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Ford EcoSport Reveal
Ford with WPP Team Ford

Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication

Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Bajaj Auto RE60: Creating a new category of automobiles?
Bajaj Auto Ltd with Ketchum Sampark

ENTERTAINMENT
Using a mythology-based TV show to affect social change
Life OK with Perfect Relations

Disney Channel's Jet Set Go
Disney Channel with Text100 Public Relations

Love Bites With Joey
NDTV Good Times with PR Pundit

Launching the 'Ultimate Fighting Championship' in India
Ultimate Fighting Championship with FleishmanHillard

FOOD AND BEVERAGE
Bean 13
Barista Lavazza with Integral PR

Change the Game
Pepsi with Genesis Burson-Marsteller

Scaling Coca Cola Support My School (SMS) campaign
Coca-Cola India with Perfect Relations

Starbucks Entry in India
Starbucks Coffee Company with Edelman India

FASHION & BEAUTY
Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller

Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick

Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit

FINANCIAL & PROFESSIONAL SERVICES
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Driving financial awareness among Indian urban women
HDFC Life

HEALTHCARE
‘TeachPink’-Ahmedabad’s most impactful ‘Breast Cancer Awareness’ Campaign
Comprehensive Blood & Cancer Center with Simulations Public Affairs Management Services

Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Enabling Change - Nicorette's Quitline
Nicorette with The PRactice

Sanofi Diabetes Blue Fortnight
Sanofi India with HEAL Foundation

INDUSTRIAL/MANUFACTURING
Harley-Davidson’s 110th Anniversary and First-ever National H.O.G. Rally in India
Harley - Davidson India with Edelman India

2012 - The Year in Review
Mahindra Group

From 5,000 to 12,000 SME members in less than a year
Power2SME with IPAN Hill+Knowlton Strategies

NOT FOR PROFIT
Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller

Kochi Muziris Biennale
?Kochi Muziris Biennale with MD Niche Media Consultants

Nirmal Bharat Yatra
Quicksand Innovation Consulting with PR Pundit

PUBLIC SECTOR/GOVERNMENT
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations

Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

TECHNOLOGY
Creating A World Record: PR Has A Dream Run
Microsoft India with IPAN Hill+Knowlton Strategies