“This is a critical time for food and beverage organizations, and many are seeking specialized assistance for rapid, effective action on pressing issues,” says Ruland. “With this new practice, we can immediately zero in on an issue, and apply the right expertise from a tremendous portfolio of world-class resources.”
The food issues practice will address a broad range of challenges, including environmental sustainability, food safety, food nutrition and obesity concerns, animal welfare, biotechnology and other issues. The practice is also equipped to handle legislative initiatives, as well as executive reputation and brand management. The practice taps into a network of experts in nutrition, food safety, food recalls and crisis communications, as well as food and beverage marketing.
In addition to having registered dietitians on-staff, Weber Shandwick offers a unique network of 100 registered dietitian spokespeople across the