SAN FRANCISCO—Weber Shandwick has expanded its specialty area aimed at helping China-based public and private multinationals and state-owned enterprises take their brands global.
The Emergent China practice works with leading China-based companies and their executives to address the challenges and opportunities of engaging effectively across multiple continents, multiple cultures and multiple languages.
“Multinationals headquartered in China and some key state-owned enterprises are on the brink of taking major strides in their international investment and expansion across many sectors,” says Andy Polansky, president of Weber Shandwick, who says the firm’s “footprint in 81 countries” makes it an ideal for these partners.
Emergent is headed up by executive vice president William Brent, who spent 15 years in China as a foreign correspondent and as a marketing and media entrepreneur. Other team members are located in Shanghai, Beijing, San Francisco, Washington, DC, London, Brussels, Johannesburg and São Paulo and New Delhi.