NEW YORK—Weber Shandwick has been selected as worldwide public relations agency by longtime client Monster Worldwide, parent company of Monster, the global online careers and recruitment website. The appointment followed a competitive agency review.
The two firms have worked together since 1999, but the new global agreement expands the relationship significantly. Weber Shandwick will deliver consumer, business-to-business, and corporate reputation public relations campaigns to extend the brand visibility, relevance and expertise of Monster in the United States and overseas. The firm will also work to elevate Monster’s leadership position in key markets around the world, and leverage its global and local expertise as a leading authority on labor market trends and issues.
”With operations in 25 countries, Monster Worldwide is squarely focused on growing and expanding the international reach of our business,” said Andrew McKelvey, chairman and CEO. “To succeed, we need to further expand the visibility and relevance of our branded services to both consumers seeking job opportunities as well as employers looking for talent. Weber Shandwick clearly demonstrated the global capabilities and strategic services needed to help us promote and grow the Monster franchise.”
Weber Shandwick will continue to manage the Monster account from its Cambridge, Mass., London, and New York offices. Weber Shandwick offices around the world will also handle additional assignments.