HO CHI MINH CITY— Joel Weiden, former general manager of Weber Shandwick's Bangkok office, and Michael Phan, previously an executive at Galaxy Communications, have formed the Communications Collective, a strategic communications consultancy that will focus on financial communications, reputation and issues management, internal relations, media relations, content development and research and analysis.
"Vietnam's economy continues to expand, albeit more slowly in the past year,” says Phan. “Foreign and local companies are investing in their operations to take advantage of the positive market dynamics. In fact, the country reached its full-year target for foreign direct investment in 2013 in September. These companies have higher expectations about the range and level of services their communications consultants can provide.”
In addition to overseeing Weber Shandwick's Thailand operations, Weiden's experience includes stints at Gavin Anderson & Company in New York, where he managed the financial communications and issues management practice, and roles at PR consultancies Robinson Lerer & Montgomery and BSMG Worldwide and Nielsen, the consumer insights company.
Phan was a senior planner at Galaxy and has also worked at TVB and Interactive Focus, supporting clients such as Subaru, Line6, ExxonMobile, SonyEricsson and Unilever. He earned a bachelor's degree from The California State Polytechnic University, Pomona.