BERLIN--Weber Shandwick has hired a senior Ketchum executive to succeed Astrid Von Rudloff, who will end her lengthy tenure as Germany CEO in the summer.
Von Rudloff leaves after two decades with Weber Shandwick, including nine as CEO, based in Berlin. She moves to a senior role at Ergo Kommunikation.
She will be succeeded by Christiane Schulz, who is currently managing partner of Ketchum Pleon in Berlin. Schulz brings a close to a Pleon association that dates back to 1998, when she joined Kohtes & Klewes.
"Her track record on growth and digital, and her values on creativity, innovation, collaboration and great client leadership closely match ours and our evolution to an engagement agency of the future," said Weber Shandwick EMEA CEO Colin Byrne, to whom Schulz will report.
"Astrid has been a great colleague and leader, building a great public relations business and great senior team," added Byrne. "We wish her well after two great decades with the firm, first running consumer and for the past decade the whole German operation."
With offices in Berlin, Cologne, Frankfurt and Munich, Germany is Weber Shandwick's second-largest operation in EMEA, after the UK.