Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Weber Shandwick has been appointed to handle global social media duties for Nestle's Nespresso brand.
Arun Sudhaman 26 Apr 2012 // 11:00PM GMT
LAUSANNE, SWITZERLAND--Weber Shandwick has been appointed to handle global social media duties for Nestle's fast-growing Nespresso brand.
The brief is understood to include the development of a cohesive social media strategy for the high-end espresso brand, along with community management and implementation.
Spokespersons from Nespresso and Weber Shandwick confirmed that the firm had been appointed to handle "the Nespresso HQ social media assignment", but declined to provide further details.
It is thought that the appointment follows a lengthy stop-start review that considered proposals from advertising, digital and PR agencies.
Weber Shandwick already handles Nespresso's corporate and consumer PR activities in 14 markets across the EMEA region. This has included supporting the brand's popular George Clooney advertising campaign, and helping to introduce new products.
To date, Nespresso's social media activities have largely focused on Twitter and Facebook, where its Nespresso Club initiative has helped engage with new communities.
Nespresso sells espresso machines and packaged coffee capsules, a market that is growing at a rapid clip. It reported annual sales of $3bn in 2011, after averaging yearly growth of 30 percent over the previous decade, making it Nestle's fastest-growing big brand.
Competitors include Kraft's Tassimo and Senseo by Sara Lee. The company also competes with rivals selling discount coffee capsules compatible with its machines.
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014