NEW YORK—At a time when colleges, universities and education organizations face an increasingly competitive environment and are no longer immune from the public relations challenges routinely faced by corporations, Weber Shandwick has announced the formation of a national education practice.
Part of Weber Shandwick’s U.S. corporate practice, the education practice is designed to provide education organizations, including colleges and universities, schools and associations, with public relations expertise across a broad range of disciplines including strategic media relations, public education, reputation management, major event planning and community outreach and crisis communications.
The practice comprises communications specialists, former journalists, education advocates and public affairs experts from Weber Shandwick offices throughout the U.S.
“Increasingly, educational institutions find themselves not only in the center of public policy debates, but also as the drivers of local and regional economies,” said Micho Spring, chairman of Weber Shandwick’s U.S. corporate practice. “As this occurs, they face increased public relations scrutiny, including demands for transparency and accountability that previously were faced only by businesses.”
Weber Shandwick has worked with education organizations on a range of public relations assignments. Previous clients have included Case Western Reserve University, host of the 2004 Vice Presidential Debate; Hamilton College; Johns Hopkins University; the New School University; the University of Baltimore: the University of Massachusetts; the University of South Carolina; Washington College; the American Council on Education; and the National Association of Independent Schools