NEW YORK—Weber Shandwick has launched a new website, reputationRx (www.webershandwick.com/reputationrx), an up-to-date reputation management resource that provides the latest news, research findings, insights and commentary on how to build and safeguard CEO and corporate reputation.
“ReputationRx fills a critical information gap on reputation best practices,” says Weber Shandwick president Andy Polansky. “It was created for companies searching for the resources and tools needed to respond to a growing business imperative: more effectively building, maintaining and repairing reputation.”
The new site covers a wide variety of topics such as reputation care, reputation recovery, CEO turnover, CEO reputation, corporate responsibility and strategies for communicating reputation. It also features a ReputationXchange blog, links to additional resources, and the most recent reputation-related facts and figures. For example:
• The word “reputation” has risen 108 percent in global top-tier media from 2001 to 2005.
• Only 43 percent of companies have a formal system for measuring reputation (Kitchen and Laurence, Corporate Reputation: An Eight Country Analysis, 2003).
• A substantial 72 percent of global business executives report that CEO reputation significantly contributes to company reputation (Weber Shandwick/KRC Research, Safeguarding Reputation™ 2006).
• Global business executives report that reputation risk is the most significant threat facing business today – twice the risk posed by terrorism, foreign exchange, natural hazard and political actions (EIU, 2005).
“A company’s success and sustainability often correlate directly with the strength of its reputation,” said Weber Shandwick chief reputation strategist Leslie Gaines-Ross, the architect of reputationRx. “The launch of reputationRx could not have arrived at a better time for business leaders since our new Safeguarding Reputation research found that 63 percent of a company’s market value is attributable to corporate reputation.”