ATLANTIC CITY—The Atlantic City Convention & Visitors Authority, in partnership with the South Jersey Transportation Authority, has selected Weber Shandwick as its public relations agency of record after a competitive review. Weber Shandwick will partner with New Jersey-based sister agency MWW and Smith O’Keefe of Atlantic City to promote the renaissance of the seaside destination and launch its new brand positioning and tagline.
The account will be managed out of Weber Shandwick’s travel marketing practice, led by Rene Mack. Weber Shandwick represents some of the most prestigious names in the world of travel, tourism and transportation, including: The Bahamas Ministry of Tourism, Beverly Hills Visitors & Convention Bureau, Royal Caribbean and Singapore Airlines.
The ACCVA serves as the destination’s principal marketing arm, stimulating economic growth through convention, business and leisure tourism development. The Authority oversees the management of the Atlantic City Convention Center and Boardwalk Hall on behalf of its parent agency, the New Jersey Sports and Exposition Authority.
The Authority will direct the public relations agency and other members of its creative team to develop a complete marketing communications strategy and position Atlantic City aggressively in a highly competitive marketplace. Recent research by the Authority indicated that the existing tagline and positioning was not working.
“This is a very important day for Atlantic City, its residents, businesses and key stakeholders,” said Jeff Vasser, executive director, ACCVA. “We searched for a public relations agency that will put Atlantic City foremost in the minds of consumers, visitors, meeting planners, tour operators and travel agents. Their innovative and integrated marketing strategy will assist in bringing additional economic development to our region.”
ATLANTA—The Atlanta office of Weber Shandwick has added five new clients to its roster, including the Atlanta Regional Commission’s Aging Atlanta Campaign, Church’s Chicken, Delta Machinery, Porter-Cable Corporation and Tellermate.
Atlanta Regional Commission’s Aging Atlanta Campaign selected Weber Shandwick, in partnership with Atlanta-based, minority public relations firm Anderson Communications, from a field of 11 public relations firms. The team is responsible for developing a communications plan that will bring to the forefront issues concerning the growing senior population in metro Atlanta.