KUALA LUMPUR—Weber Shandwick has appointed Rozani Jainudeen as general manager of its Malaysian operations. Jainudeen has more than 15 years of extensive experience in media and public relations in both agency and corporate environments spanning corporate, finance and consumer PR. Until recently, she specialized in M&A assignments.
Rozani started her career as a business journalist at one of Malaysia's leading English newspapers before moving into public relations. Over the years, she has managed regional accounts for multinational clients such as Ford Motor Company, Nestle, Intel and Japan Airlines.
Prior to joining Weber Shandwick, Rozani worked at Sime Darby Berhad, one of Southeast Asia’s largest multinational corporations, and was involved in the Synergy Drive merger, Asia’s largest, that combined three plantation giants into what is today the Sime Darby Group.
According to Rozani, “Malaysia’s public relations industry is undergoing a fundamental shift right now. The current financial dislocation across markets has provoked organizations to search for new and more sophisticated means to generate advocacy creation and the public relations sector is at the heart of it. While the economic climate remains a challenge, I believe it also presents us with a significant opportunity.”