NEW YORK—Weber Shandwick is opening an office in Sweden in partnership with Lowe Brindfors and Storåkers McCann, two of its advertising agency sister companies owned by The Interpublic Group. The office will be Weber Shandwick’s first in the Nordic market, and the firm has appointed Anders Nilsson, formerly one of Sweden’s leading journalists, as chairman and partner. Sofia Heidenberg, the former chief executive officer of PRfabriken, will join the firm as CEO next year.
Lowe Brindfors and Storåkers McCann have identified a growing need for public relations to complement their communications offerings. “Our clients were looking for public relations to be part of their marketing plans,” said Mikael Storåkers, CEO of Storåkers McCann.
Anders Nilsson previously worked as a journalist for broadcast and print media and has worked in public relations and advertising since 1996. Most recently, he served as owner and operator of Channel 1, which will now be integrated with Weber Shandwick. Heidenberg left her position as CEO at PRfabriken in August and will be running her own business until late summer 2006.