LONDON—Weber Shandwick has promoted Rakhee Vithlani, currently head of MCC, the firm’s specialist multicultural communications practice, to the additional role of head of government and public sector campaigns in an attempt to strengthen its public sector credentials.
Supporting Weber Shandwick’s U.K. and European CEO Colin Byrne and Scott Wilson, managing director of consumer marketing, Vithlani will also assume responsibility for the consultancy’s Central Office of Information relationships and will work cross-practice in the delivery of public sector campaigns. As continuing Head of MCC, she will continue to provide media relations advice to clients on how to reach ethnic minority groups in the U.K., and manage national and international PR strategies for existing clients.
Vithlani joined Weber Shandwick as a graduate in the consumer narketing division working primarily for clients such as Unilever and MasterCard. Her government experience began in 2005, when she led and won a major brief from the Department for International Development.