MONTREAL—In a move designed to strengthen their respective service offerings, Weber Shandwick and sister company Draft Quebec—best known for its work in the direct marketing sector—are merging their public relations groups. The combined group will operate under the Weber Shandwick name.
Michel Ouellet, previously vice president at Draft Quebec Public Relations, has been named executive vice president and general manager of Weber Shandwick in Montreal. Weber Shandwick vice presidents Manon Gauthier and Lise Perras will assume key management roles in the group. Ouellet also joins the senior management team of Weber Shandwick in Canada, which has offices in Montreal, Toronto, Ottawa, Calgary and Vancouver.
“The new Weber Shandwick is stronger and more determined than ever to reaffirm its position as one of Quebec’s leading public relations agencies,” Ouellet says. “We can offer clients deep expertise across industry sectors and the strongest international network of any public relations firm in the world.”