NEW YORK—Weber Shandwick has been awarded an $866,000 contract by the Nevada Secretary of State’s office to implement a public outreach program designed to ensure a complete and accurate 2010 Census count in the Silver State.
Weber Shandwick’s existing government contracts include the U.S. Census Bureau’s 2010 Census communications campaign. Since 2007, a large team in six of Weber Shandwick’s U.S. offices has worked on the partnerships, public relations and digital aspects of reaching every resident in the country, an audience of approximately 310 million people with 2010 Census messages about filling out and mailing back the form.
The Minneapolis office of Weber Shandwick, which directs the firm’s work on the national Census effort, has assigned a separate team to lead the Nevada campaign. The Nevada program includes advertising support from Sawyer Miller Advertising and Hispanic and African-American outreach by Weber Shandwick’s multicultural firm, the Axis Agency.
Weber Shandwick has subcontracted with The Ferraro Group of Reno and Las Vegas to assist in executing the plan. Weber Shandwick’s contract runs through the end of April.
According to Secretary of State Ross Miller: “Nevada simply cannot afford to throw away precious federal dollars just because somebody isn’t counted. We estimate the state would lose $917 for every man, woman and child missed, so people in this state have every reason to respond when asked to be counted. The questionnaire is short and simple, the information is completely confidential and by law cannot be shared with other government agencies, and it gives us all an opportunity to make significant investments in our own communities.”