NEW YORK—Weber Shandwick has been named the pro bono agency of record for the Central Park Conservancy, providing public relations services to promote the 150th anniversary of Central Park in 2003.
“Central Park is the heart of New York City, and its 150th anniversary is a monumental occasion,” said Harris Diamond, CEO of Weber Shandwick. “The work that the Central Park Conservancy has done toward the restoration and maintenance of this treasure is nothing short of phenomenal. We look forward to sharing their vision of stewardship and contributing our efforts to this worthwhile cause.”
The Conservancy is a private, not-for-profit organization that manages the park in partnership with the City of New York Department of Parks & Recreation in a unique public/private partnership. So far, the Conservancy and the City of New York have invested nearly $300 million in Central Park operations, capital improvements, programs for visitors and volunteers, and endowments.
Weber Shandwick will work with the Conservancy to promote the yearlong celebration and raise awareness of the Conservancy, its contributions to the restoration and maintenance of the park, and its ongoing programs. Beginning in Spring 2003, the 150th anniversary celebration will include numerous
programs and activities in the park and around Manhattan.