TOKYO—Weber Shandwick has been selected by the Tokyo 2016 Olympic Games Bid Committee to provide public relations support for the committee’s bid to host the Games of the XXXI Olympiad in 2016. Weber Shandwick will help develop the global communications strategy and execute various aspects of the public relations campaign for the Tokyo bid around the world.
Weber Shandwick has experience managing successful global communications campaigns for Olympic host-city bids such as Sydney 2000, Torino 2006, Beijing 2008, and most recently Sochi 2014 and will draw on 132 owned offices and affiliates in 82 countries for the campaign.
According to Ichiro Kono, chairman & CEO of the Tokyo bid committee: “Weber Shandwick has unprecedented experience, having won several Olympic host-city bids. Tokyo stands firmly behind this bid campaign and is now poised to demonstrate to the world, with the strategic counsel of Weber Shandwick, not only its capability, but also its intensity and passion for hosting this quintessential international event.”