Weber Shandwick to Help Harley Celebrate 100th Anniversary
Charting the future of public relations
Holmes Report
CEO

Weber Shandwick to Help Harley Celebrate 100th Anniversary

Harley-Davidson Motor Company has retained Weber Shandwick to provide communications assistance for its 100th anniversary celebration. The agency’s mission is to build awareness and secure media coverage.

Paul Holmes

CHICAGO, June 10—Harley-Davidson Motor Company has retained Weber Shandwick to provide communications assistance for its 100th anniversary celebration. The agency’s mission is to build awareness, secure media coverage and drive attendance for celebration events around the world.
 
The 100th Anniversary of Harley-Davidson Motor Company kicks off in July 2002 with the start of The Open Road Tour, a year-long rolling birthday party that will travel to 10 cities throughout North America, Australia, Asia and Europe. The party won’t end until the candles are lit at a final celebration in August 2003 at Harley-Davidson’s birthplace: Milwaukee, Wis.
 
Harley-Davidson has been a longtime client of Weber Shandwick’s Chicago office (formerly BSMG), which will lead the new project. But the assignment involves teams in eight additional Weber Shandwick offices around the globe:  New York, Los Angeles, Toronto, Dallas, Sydney, Tokyo, Barcelona and Bonn. 
 
“The 100th Anniversary Celebration is an unprecedented and extraordinary undertaking, and a chance for us to share our passion for motorcycles with the world,” said Kathleen Lawler, vice president of communication for Harley-Davidson. “We are taking the celebrations to Harley-Davidson’s friends and family around the globe and inviting them to be a part of the festivities and the company’s success. 
 
“We needed an agency with true global reach; one that also understands the history and heritage of Harley-Davidson and knows our customers.  Weber Shandwick brings all three qualities to the party.”
 
According to Chicago office president Cathy Calhoun, this is Weber Shandwick’s first truly global assignment for Harley-Davidson. “The Weber Shandwick/BSMG merger significantly bolstered our global capabilities and gave us an unparalleled network and the necessary manpower to seamlessly handle this assignment. It’s very exciting for us to be involved in a celebration of this scale for a company that is so widely respected.”
 
The program will also presumably include a crisis management component, and Harley will be anxious to avoid any repeat of the violence that left three people dead after rival motorcycle gangs armed with guns and knives clashed outside a Harrah’s casino in Laughlin, Nev., earlier this year.
View Style:

Load 3 More
comments powered by Disqus