NEW YORK—Weber Shandwick has been selected to work with the Egyptian Ministry of Foreign Trade to promote Egyptian cotton in the United States and Europe.
The firm’s offices in Washington, D.C., Chicago, London, Paris, Bonn and Milan will coordinate with Promoseven, Weber Shandwick’s Cairo office, to create a fully integrated communications and promotion campaign to market the Egyptian cotton brand and the Egyptian Cotton logo.
“Cotton is critical to Egypt’s economy,” said Jack Leslie, chairman of Weber Shandwick. “Its quality is second to none. But, Egyptian cotton has never really been fully branded and marketed to consumers in Europe, Asia and America. This is an opportune time for Egypt to gain market share in one
of the world’s most competitive—and protectionist—industries.”
Weber Shandwick will provide government relations and consumer public relations support to increase the visibility and awareness of Egyptian cotton and the Egyptian cotton logo, and enhance Egypt’s image as a whole, in the United States and Europe.