SEOUL—The U.S. Meat Export Federation has selected Weber Shandwick as its public relations consultancy to provide strategic communications support to enhance the organisation’s image and promote its market activities in Korea. USMEF works to create new opportunities and develop existing international markets for beef, pork, lamb and veal produced in the United States of America.
Following a competitive pitch, Weber Shandwick was selected for its comprehensive experience in consumer marketing and the food industry, and thorough understanding of the red meat market and relevant industry issues. This, complemented with a highly strategic multidisciplinary approach, showcased the team's cohesive capabilities and extensive media network.
“USMEF Korea is operating within a sensitive market and we needed a partner that understands the situation and is well-positioned to take us to a leadership position,” said Jihae Yang, Director for USMEF-Korea. “Weber Shandwick showed us a strategic consulting approach, and we were thrilled by the concept of creating advocates for our brand.”
Weber Shandwick Korea opened its doors in November last year under the leadership of market veteran Tyler Kim.