MINNEAPOLIS—The Minneapolis-St. Paul office of Weber Shandwick has been selected to handle a three-year campaign for Taste of the NFL. Weber Shandwick will support the organization’s campaign to tackle hunger in the United States and expose the organization using national media and new media along with driving ticket sales.
Taste of the NFL is an organization that exists exclusively to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. Taste of the NFL addresses the needs of the hungry and homeless by raising awareness and money through special events and programs mainly by hosting a culinary event on the eve of the Super Bowl in the host city.
The agency will assist the core Taste of the NFL team by increasing corporate sponsorships and raising brand awareness of Taste of the NFL as a party with a purpose and as an organization with a dedicated year-long mission to solve hunger issues.