NEW YORK—Tokyo 2020, which will bid to host the Olympic and Paralympic Summer Games, has named Weber Shandwick as its global public relations agency to support overall communications strategy. The firm recently supported the applicant city phase, after which the International Olympic Committee announced that Tokyo 2020 has made its shortlist.
The Japan Olympic Bid Committee worked with Weber Shandwick on the Tokyo 2016 Olympic Bid campaign, and Tokyo 2020 president Tsunekazu Takeda says the agency's “broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey…. We will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport."
Weber Shandwick provided communications support to Sochi's successful bid as the host city for the 2014 Olympic and Paralympic Winter Games, handling a 16-month global public relations campaign for Sochi to demonstrate the Russian city's and country's ability to stage great Games.
The firm has also worked on bids including Munich 2018, Beijing 2008 and Turin 2006.