The assignment covers Windows client, server and tools; Microsoft Dynamics; Information Worker; Small & Midmarket Business Group; Product Security; Unlimited Potential; EU Citizenship; Global Anti-Piracy; Microsoft Research (Cambridge); Microsoft Services; Microsoft Partner Programme; and Developer & Partner Evangelism.
The appointment follows a two-month agency review, and the transition from the incumbent agencies to Weber Shandwick will be completed by the end of October. The Weber Shandwick team will be lead by George Coleman, the agency’s co-global Microsoft client relationship leader based in
According to Pete Devery, Microsoft EMEA public relations lead. “Weber Shandwick evidenced smart strategic thinking and creative muscle as part of the review process, which is the first of this magnitude we’ve conducted in EMEA. The growth and business footprint that Microsoft has achieved in EMEA means the company is entering a new exciting phase in its development and during the review process we felt Weber Shandwick best demonstrated alignment with our business goals and communications priorities moving forward. Regional understanding, scope and reach, and the mix of PR expertise, strategy and creativity, drove the selection.”
Separately, Microsoft has selected fast-growing French consultancy Hopscotch to handle media and influener relations in France for Windows Vista and the Internet Windows Live and Windows Live Messenger services and MSN.
Waggener Edstrom, Micosoft’s lead agency in the