BOSTON—Aquarius Advisers, the firm founded earlier this year by technology public relations veterans David Copithorne and Stephen Cooper, has added former Copithorne & Bellows partner Mel Webster as a principal. Webster has more than 20 years’ experience counseling senior executives in marketing and communications strategy and program management and is reuniting with Copithorne and Cooper, who were chief executive and creative director respectively at C&B, which grew to become one of the largest technology PR firms in the U.S. before it was acquired by Porter Novelli.
Copithorne and Cooper formed Aquarius Advisers in early 2006 to help large and small organizations communicate their corporate, market, brand and social values. The firm is preparing to move into permanent offices in Boston’s financial district by the end of the year.
Webster most recently was a senior counselor with fama PR of Boston and before that with the Boston office of Voce Communications, a Silicon Valley marketing services firm. He was one of the original partners and founder of the East Coast operations of Copithorne & Bellows and also served as C&B’s chief operating officer after its acquisition by Omnicom.
He has counseled some of the world’s largest companies and technology entrepreneurs, including senior executives from IBM, Hewlett-Packard, Network Appliance, Cascade Communications, CMGI, and EMC.
Aquarius Advisers has handled engagements for divisions of Pitney Bowes; for venture capital-backed startup companies such as QD Vision of Watertown, Mass.; and for social enterprises including “smart growth” developer MassInnovation of Lawrence, Mass.