NEW YORK—Veteran public relations research executive Mark Weiner, former president of Delahaye, has been appointed senior vice president and global director of Ketchum Research. He takes over from David Rockland, who has filled the position for the last six years, has been promoted to managing director while also taking on responsibility for the further development of Ketchum’s interactive capabilities.
“Decades ago, Ketchum embraced the need for research as an independent, objective and intrinsic full-time PR function,” says Weiner, “I look forward to building upon the firm’s solid legacy and to providing sound research and evaluation solutions which clearly generate and demonstrate a positive return on PR investment.”
While Weiner was leading Delahaye, the firm developed a number of public relations return-on-investment models focused on quantifying and improving PR’s ability to drive sales, to enhance efficiency and avoid excessive cost.
He takes over a department of 25 research professionals.
Rockland, who will be responsible for incorporating Ketchum’s interactive capabilities into a seamless integrated offering, previously built and sold a public affairs company to Roper Starch Worldwide and served as the head of corporate communications for two global companies. He also will continue to serve as the Chairman of the Institute for Public Relations’ Commission on Measurement and Evaluation, of which Weiner is a past chairman.