NEW YORK—Mark Weiner, former chief executive of Delahaye and senior vice president/global research director at Ketchum, has joined global communications research consulting firm Prime Research as CEO of North America. Prime, which was founded as an academic research institute in Germany in 1987 and now has operations in six continental hubs and serving clients in 35 countries in the Americas, Western and Eastern Europe, the Middle East, Africa, Australia and Asia.
Weiner is a veteran of the marketing and communication research and measurement business. He is a former chair of the Institute for Public Relations measurement commission and a frequent speaker and writer on issues including public relations, corporate reputation, and integrated marketing communications.
Working with Weiner on growing the firm’s American business is Derek Tronsgard, director and founder of Prime's