NEW YORK—Fast-growing healthcare public relations specialist WeissComm Partners has hired six new employees—including senior associates Aimee Corso, Edie DeVine and April Starling—to broaden and strengthen its capabilities.
Corso has 20 years of healthcare communications experience. Prior to joining WeissComm, she led her own consulting practice focused on medical device, biotech and payer/provider relations. Previously, she was partner, senior vice president and national practice leader of the medical devices and diagnostics practice of Fischer Health.
DeVine joins WeissComm from Progenics Pharmaceuticals, where she was responsible for the organization’s investor and communications strategy and implementation. Prior to Progenics, she was a key member of a New York-based, boutique healthcare M&A organization working to identify venture capital funding for a start-up drug-delivery device company.
Starling joins WeissComm from HealthStar Public Relations and brings vast experience in pharmaceutical public relations, media relations, corporate communications and sales. She was most recently responsible for managing the Rx-to-OTC switch for GlaxoSmithKline’s alli. Previously, she worked at Cohn & Wolfe.
Also joining as associates are Cassandra Choe, a trained physician who began her healthcare communications career at Porter Novelli; Laura Cutland, who joins from the Silicon Valley/San Jose Business Journal’ and Kelly Thornicroft, who joins WeissComm from GCI Group.