NEW YORK—WeissComm Group, the parent company of healthcare public relations firms WeissComm Partners and Invigorate Communications, has acquired ODA, a creative services agency that works with healthcare and technology companies. WeissComm also established a strategic alliance with Health Advocacy Strategies, a patient testimonial company.
“The ODA acquisition and HAS strategic alliance are key components of our strategy to become a diversified, decentralized media company offering a wide range of services to our clients on a global scale,” says Jim Weiss, chairman and CEO of WeissComm Group. “Branding, positioning, design, digital strategy and patient communications are integral components of any forward-thinking healthcare company’s marketing and communications efforts. By building on our established corporate, product marketing and investor communications expertise and providing a broader range of complementary services, we can help clients reach customers and patients with maximum impact in a rapidly changing healthcare business environment.”
ODA has nearly 20 professionals and broad-based capabilities, with services including brand development; corporate identity and business systems; print collateral, including sales and marketing brochures, annual reports, sales meeting booth panels and promotional materials; advertising; and interactive, including full-service website development and optimization.
“Joining the WeissComm Group is a natural evolution of the productive and synergistic partnership we have developed working on mutual client business,” says Paulo Simas, principal and creative director of ODA. “This move gives us immediate global reach, an integrated public relations offering, enhanced infrastructure support, and an expanded client network that positions us to achieve exponential growth individually and together.”
HAS is based in Seattle and is run by its founder Robin Shapiro, a 20-year healthcare and biopharmaceutical industry veteran specializing in direct-to-patient communications and marketing. The company works with biotech, pharmaceutical and healthcare organizations to identify, qualify and mobilize individuals who want to share their health success experiences to inspire, educate and motivate others to take control of their own disease.