SAN FRANCISCO—Healthcare communications specialist WeissComm Group has launched Invigorate Communications, a full-service public relations agency focused on serving the communications needs of biopharmaceutical, device, healthcare service and consumer companies, particularly those interested in building health-based brands.
Led by managing director Tom Jones, Invigorate is headquartered in Summit, N.J. with offices in San Francisco and Los Angeles. Jones was formerly an executive director of communications at Novartis Pharmaceuticals and a leader of Ketchum Public Relations' healthcare practice. In addition, Tali Kaplan has been named associate director. She joins from CarryOn Communications, where she was responsible for leading that agency's health and nutrition practice. Previously, Kaplan was vice president of global communications at Baxter BioScience after serving for several years in Baxter's regulatory affairs group.
Invigorate will provide a range of services including consumer marketing, healthcare communications, issues and crisis management, corporate reputation, media relations, interactive marketing, corporate and product branding, investor relations, public affairs, advocacy relations and internal communications.
"Because consumers have become increasingly integral to the healthcare decision-making process, Invigorate taps into the 'consumerization' of healthcare," said Diane Weiser, president and COO of WeissComm Group, who says the firm “rely on cutting-edge research… to understand what makes our clients' target audiences tick, and utilize integrated, highly targeted communications via new and traditional media vehicles that capture their imaginations, stimulate the right conversations and create a call to action."