CONCORD, MA— Welch’s, a leading marketer of grape-based products, today has named Porter Novelli its public relations agency of record. Welch’s cited Porter Novelli’s experience and proven results working on a broad variety of food, nutrition and agricultural brands.
“We selected Porter Novelli because of its keen understanding of not only our consumer, but also its ability to work with consumer influencers and advocates to shape behavior and to integrate public relations programming seamlessly with our social media, advertising and health professional activities,” says Matthew Wohl, chief marketing officer, Welch’s.
Porter Novelli has assembled a team of experts from the agency’s Boston, New York, and Washington D.C. offices. The team will work with Welch’s advertising agency of record, The Via Group, headquartered in Portland, Maine.
Welch’s narrowed its search this summer from 10 agencies to three before awarding the business to Porter Novelli.