WestGlen Launches Next Gen Multimedia Product
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WestGlen Launches Next Gen Multimedia Product

WestGlen Communications has launched the next generation of its online multimedia audience development and promotion services, which will help organizations in targeting video and audio to consumers directly via social media networks bloggers and online communities.

Paul Holmes

NEW YORKWestGlen Communications has launched the next generation of its online multimedia audience development and promotion services, which will help organizations in targeting video and audio to consumers directly via social media networks, bloggers and online communities. The firm’s SocialPRo 2.0 product combines numerous earned and paid media tactics with promotional and evangelical online efforts to connect marketers and their messages with key audiences and online communities.

 

“The explosive growth of social networks and the growing influence of bloggers dictate that PR and marketing professionals now engage consumers in two-way conversations that are less promotion and more conversation,” says Ed Lamoureaux, senior vice president at WestGlen Communications. “It is critical that we realize that consumers firmly embrace the ‘tell-me-don’t-sell-me” concept and it is our job to assist our customers in understanding this powerful new communications dynamic.”

 

The new product enables organizations to connect with consumers directly and generate traffic to individual multimedia assets online and is designed to dramatically increase online viewership, interaction, click-throughs and sharing.

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