LONDON—Adrian Wheeler, who stepped down earlier this year as head of European operations for GCI Group, has joined forces with U.K. public relations veteran Christopher Broadbent to launch Agincourt Communications, a new firm that will focus on providing high-level strategic counsel on “special situation” PR challenges.
Agincourt aims to solve business problems where reputation issues inhibit growth, according to its principals: for example, when a company cannot get planning permission, when it is losing key staff to competitors, when it is failing to attract top-quality graduates, when it is embroiled in political difficulties or when it is the target of attacks by the media or NGOs. To handle such issues, Broadbent and Wheeler will work with a consortium of independent experts in research, economics and business communications.
The name of the new consultancy is meant to indicate that much can be achieved by a small, well-trained force against opponents who are far more numerous and well-armed.
The firm will also offer clients a form of “no cure, no pay” contract.