WASHINGTON, D.C.—Widmeyer Communications is working with the National Association for the Self-Employed to highlight the contributions of the self-employed and micro-businesses to the U.S. economy. The firm’s public affairs campaign will raise awareness of the NASE’s legislative priorities on a variety of issues ranging from promoting entrepreneurship to reducing regulatory red tape to enacting realistic health reform.
“As a mid-sized firm itself, Widmeyer clearly understands the issues facing small businesses and the self-employed,” says Kristie Arslan, executive director of NASE’s legislative offices.
The campaign will focus on the nation’s 22 million self-employed as a major contributor to the American economy and a job-creating sector. Widmeyer will also assist NASE with its ongoing tax season outreach to disseminate tips and resources to the self-employed. Communications efforts will target a range of audiences, including the self-employed and small business community, the U.S. Congress, the Obama Administration and the media.
Campaign activities will include geographically targeted traditional and social media outreach, and a media tour organized around NASE’s Tax Seminars.