SAN FRANCISCO—The Wikimedia Foundation, the non-profit organization that operates Wikipedia, has hired Peppercom to provide communications support for its fifth annual giving campaign, which seeks to raise $6 million to fund the Foundation's annual operating costs, including projects to continually evolve the usability and quality of content on the site. The campaign reached its goal on January 2, but will continue to run for another week.”
“Since Wikipedia provides free access to information and is free of advertising, the site’s livelihood and ability to innovate depends on our global community of users and site volunteers who maintain the quality of the content,” says Jay Walsh, head of communications for the Wikimedia Foundation. “Peppercom’s communications program helped drive awareness and support for the organization, and we are thrilled to have met our goal ahead of schedule particularly during these challenging economic times.”
Wikipedia, the fourth most popular site on the Internet according to comScore’s September 2008 data, was launched in 2001 by Jimmy Wales, who helped introduce Web users to the potential of online collaboration.