Winning the Influence Game
Charting the future of public relations
Holmes Report
CEO

Winning the Influence Game

More "new economy" businesses are waking up to the fact that government regulations and policies can determine the very viability of a business-and realizing they need a roadmap for shaping governmental policies.

Paul Holmes

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This is the book Bill Gates wishes he had had before the government unleashed its antitrust suit against Microsoft. More "new economy" businesses are waking up to the fact that government regulations and policies can determine the very viability of a business-and realizing they need a roadmap for shaping governmental policies. This book provides it, addressing this increasingly hot issue, offering real-world strategies for negotiation and coalition building.

Included are actual stories of successes and failures from recognized leaders in the field of government relations, including Washington representatives of leading companies, like Pfizer and International Paper; CEOs who are active in government relations, like Dick Cheney of Haliburton and Paul O'Neill of Alcoa; and people in legislative and executive branches, like the lead counsel for the Senate Banking Committee.


 

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