CHICAGO—The ZigBee Alliance, a non-profit industry association dedicated to promoting the growth of a global, open standard for wireless control of devices used in home and business automation, has selected GolinHarris as its public relations agency of record. GolinHarris is charged with ongoing strategic counsel, global media and analyst relations, and executive visibility for the Alliance.
The account will be led out of the Orange County and San Francisco offices.
“GolinHarris brought a talented team of versatile professionals that delivered a solid plan and the global reach we need as we embark upon a new chapter in our history with the delivery of certified ZigBee standardized products,” says Bob Heile, chairman of the Alliance. “We needed an agency with the technical know-how to promote the technology, as well as expertise in bringing our story to consumers and businesses.”
ZigBee technology is being embedded in a wide range of everyday devices including light switches, electrical outlets, thermostats, appliances, and timers for use in homes or businesses around the world later this year.