BOSTON—Omnicom’s technology-focused public relations agency Brodeur has named Michael Woolf as director of digital media campaigns, part of the firm’s strategic planning group. He will be responsible for digital media initiatives, including blogging and social networking, and will report to Jerry Johnson, executive vice president, who runs Brodeur strategic planning from the firm’s Washington, D.C. office.
Woolf joins Brodeur from The American Association for Justice, where he led their web-based campaigns, including online opinion monitoring, online grassroots campaigns and social network outreach. Previously, he was communications director of the New York State Trial Lawyers Association, where he managed their online and offline media programs and is credited with creating one solid voice for the organization.
The strategic planning group is responsible for evaluating both traditional and emerging communications channels for Brodeur clients including Research In Motion, Toshiba America Consumer Products, Corning, Discovery Communications and Orbitz.