LONDON—MS&L Group has been awarded a global communications mandate to help the World Gold Council stimulate and sustain demand for gold. Led out of London by corporate and financial communications firm Capital MS&L, the account will draw on the knowledge and resources of Capital MS&L, MS&L Worldwide, and Publicis Consultants.
WGC is funded by the world’s leading gold mining companies, including Barrick, AngloGold Ashanti, Newmont, Gold Fields and Goldcorp and has offices in London (its headquarters), the United States, the Far East, the Middle East and India.
Richard Campbell, managing director of Capital MS&L, will lead the account, which will draw on MS&L Group’s core services including financial communications and investor relations, corporate and consumer PR, government affairs, and events management in order to deliver against its strategy. Capital MS&L will coordinate these activities around five primary geographical hubs: London, New York, Dubai, Mumbai and Beijing with activities extending to additional markets.
According to Matthew Graydon, director of corporate communications at WGC: “As the world enters a new post-recession era where people will search for true value in everything they purchase, we are delighted to partner with MS&L Group to build the prominence of gold and ensure its significance and value is well understood across the globe. The MS&L team’s passion for gold was truly manifest throughout our pitch process as was their alignment with our strategy.”
Adds Olivier Fleurot, CEO of MS&L Group: “MS&L Group was created with the intention of offering clients a greater consistency of message, as well as cohesion and integration across a diverse range of communications disciplines and geographies worldwide. WGC’s decision is an endorsement of that strategy and it will become a very significant client for our group globally. The two organizations will work together hand in hand to deliver real and lasting change to perceptions of gold and the WGC itself.”